Projects
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Digital Design
/01 - Amazon Storefront Design /
Amazon Storefront for On Target Living
An Amazon storefront is a designated space within amazon.com for businesses to showcase products for sale. To help On Target Living elevate their presence on Amazon, I re-designed and built their Amazon Store.
Project Overview
On Target Living is a comprehensive wellness company that serves as a guiding force for adopting a healthy lifestyle. They offer resources, coaching, and superfoods, all centered around their three-pillar approach: REST | EAT | MOVE.
The goal of this project was to create a brand space that is easy to navigate through for shopping and that provides a decent overview about each product and their benefits. Also, the design should reflect the updated packaging of the product.
Layout Design
The layouts are easy to navigate and feature designed banners that highlight benefits of the products.
Each page of the Store features a distinct header banner, helping mobile users in quickly comprehending their current location within the site.
Important product information is broken down into bite-size portions and spread across pages to ensure that visitors stay informed and not overwhelmed.
Mobile Version
To ensure a convenient mobile experience, each page was built with the mobile-first approach in mind. The tiles and modules were deliberately picked to look and function great on both mobile and desktop devices.
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/02 - Google Display Ads/
Google Display Ads
While working at Logical Position, I created hundreds of Google display ad sets for a wide variety of companies, enhancing my design skills. I enjoyed the continuous learning experience, researching and immersing myself in various industries, from traditional stores to tech startups and healthcare companies.
This exposure broadened my knowledge of market trends and consumer behaviors. Here's a selection of display ad sets that I created for some of the ad campaigns during my tenure at Logical Position.
/02 - Google Display Ads/
Amazon A+ Content (EBC)
Amazon A+ Content (EBC) is an advanced option for adding rich text, imagery, HD videos, banners, and other features to Amazon product detail pages.
I created A+ Content for broad range of products, from LED lights and auto care products to shark deterrers and caskets. I create interesting layouts packed with key product information that captures viewers' attention.
Logo Design
Blue Monkey Mascot
At Logical Position we had a logo design project for the Blue Monkey Disposing & Recycling company, and though I participated in the project as an art director and not as a designer, I thought it would be a good practice for me.
I created these fun characters conveying the friendly and reliable qualities that the client wanted reflected in the design.
/01 - Amazon Storefront Design /
Floral Fantasy Logo
Flower Fantasy, a fictional flower shop, was an internal company logo design practice that I participated in. The creative brief provided us with the unique challenge of creating a logo that would encapsulate the whimsical, enchanting, and sophisticated essence of Flower Fantasy, setting a distinct brand identity.
The design process began with extensive research into the symbolic meaning of various flowers and the emotions they evoke, as well as an exploration into the realms of fantasy and enchantment.
The final logo combines elegance with a touch of magic and features a Daffodil fairy that symbolizes new beginnings.
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/01 - Amazon Storefront Design /
Logo for The Law Firm of Tamara N. Holder
“My Happy Place Is In The Lions’ Den”
- Tamara N. Holder
- Tamara N. Holder
Tamara Holder is a nationally-recognized women's rights and civil rights attorney. She represents victims of rape, discrimination, workplace sexual harassment, and institutional abuse from corporations, health care providers, and educational systems. The Law Firm of Tamara N. Holder, LLC is committed to helping their clients seek justice and equality in the workplace.
It was my privilege collaborating with Tamara in creating a logo that not only captures the fierce nature of their brand but highlights the elegance and dignity of Tamara herself.
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print Design
/01 - Amazon Storefront Design /
Brochure for AIRS
I partnered with S.T. Cotter (as well as their sister brand AIRS)—an industrial turbine and generator services provider—during my tenure at Logical Position. I created and art directed multiple print & digital projects for them, including brochures and flyers. Through these initiatives, we successfully elevated S.T. Cotter's brand, showcasing their expertise and services to a broader audience.
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/02 - Google Display Ads/
Flyer for S.T. Cotter
I partnered with S.T. Cotter (as well as their sister brand AIRS)—an industrial turbine and generator services provider—during my tenure at Logical Position. I created and art directed multiple print & digital projects for them, including brochures and flyers. Through these initiatives, we successfully elevated S.T. Cotter's brand, showcasing their expertise and services to a broader audience.
/01 - Amazon Storefront Design /
Infographics for S.T. Cotter
I created a set of infographics for S.T. Cotter—an industrial turbine and generator services provider. S.T. Cotter looked for a way to streamline the communication about their services to their clients. These infographics illustrate the distinctions between various types of nuclear reactors in a simplified way. A special request from the client was to make the turbine and generator look 3D as that is the part of the power plant system they offer service for.
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